Creative coaching
Creative coaching helps companies to anticipate forthcoming challenges for exportable design concepts and respond to them by developing new or additional value for brands and products. Today, the link between a consumer and a brand is very emotional, you must look at differentiation through the eyes of the consumer. Creative coaching gives you a fresh perspective on why and how consumers habits are changing.
In the search for meaningful brand differentiation, design labels must apply long term management and replace product-based segmentation with a needs-based segmentation that better reflects consumer demand.
My consulting expertise:
- Consumers landscaping (analysis of shopper behavior in different countries and cultures)
- Insights for lifestyle designs
- Identifying new fashion / design business opportunities
- Competitive product range coaching
- Product development orientation and operational coordination
- Optimization of design creations in terms of colors, fabrics, style moods and product design
For creative coaching I work with MSc.Econ, IDBM, Lisa Sounio, www.sonay.com, for a comprehensive design marketing consultation. We help clients to develop an entry strategy to new design opportunities:
- Innovative growth-oriented marketing and sales strategies
- Brand strategy and design communication
- Exportable product range consultation
- International trade fairs and B2B marketing materials
View the Jousipaita case study.
